Designing a home and furnishing brand that primarily operates as a physical store in a suburban part of Bhopal, with the prospect of expanding to an online store.

The project involves market research and user research on the shopping habits and experiences of the target customer, analysing the competition in the market, and the need of an online presence.

Designing the brand name, visual identity, in-store experience, print and web marketing, social media and wireframe for a e-commerce website.